You’re ready to compile and share your company’s deep knowledge of your industry. A white paper seems like the perfect format. It’s a useful product to highlight your company’s expertise and a valuable tool in marketing.
Gain unique insights into how to teach your business communication
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You’re ready to compile and share your company’s deep knowledge of your industry. A white paper seems like the perfect format. It’s a useful product to highlight your company’s expertise and a valuable tool in marketing.
"In the previous article we looked at the role that how you communicate plays in adapting to your intercultural context. Once you can see what to change, you can change it, right?"
"Actually, this depends on whether what you want to change can in fact be changed. The surest road to endless frustration is trying to change something that is not open to change. In contrast, the biggest lost opportunity is not trying to change something because you believe it is not possible to change it. So let’s examine which is which."
Read the full article by Sherwood Fleming (photo, left) . . ."Did you know that you listen with cultural ears and see with cultural eyes? What I mean by that is that how you interpret what is being said or written has been culturally conditioned. When listening and seeing you not only decipher the meaning of the words but you also interpret the tone of voice, body language and sentence form. I call those four elements — content, tone, body language, form — the dance of language. No matter what language is being used, you are always interpreting the dance from your own cultural point of view."
The other day at my health club I asked an employee what time the bank parking lot was available for club members’ use. I knew I could use the bank lot when the bank closed, but I wasn’t sure what…
Homophones are words that sound the same when spoken but have different meanings and spellings.
"Business Insider has interviewed numerous successful people about their career experiences and insight. We boiled down the mountain of advice to a few standouts we found particularly interesting."
"Here's some of the best advice we heard this year: . . ."
Read the full article by Áine Cain (photo, left) . . .The other day my fitness coach went online to pay a $250 deposit on her daughter’s high school trip. She found the website and the correct trip, clicked the link to pay $250, and then faced a cell marked Amount….
Do people tell you that your writing is choppy or difficult to follow? Do they say it doesn’t flow? Or maybe you’ve noticed that your team’s writing doesn’t flow. Good flow in writing is method, not magic. When writing doesn’t…
The other day I was reading a movie review, and a character in the film was described twice as redoubtable. Before you read on, answer this question: What does redoubtable mean? Need some help? So did I. I had no…
A strong business proposal is a top opportunity to win new business. It is the ultimate sales document, a condensed version of all the value your solution brings to a client’s problem.
Yet, not every proposal puts your business’s best foot forward. There are a lot of aspects to consider. From the audience to the content to the formatting, each part of a winning business proposal requires thoughtful planning and development.