Methods of Teaching Business Communication

The Invisible Influences in Teaching Business Communication

college instructor pondering invisible influences in her office

Navigating the unseen: Just like this thoughtful educator pondering invisible influences, business communication instructors must recognize and adapt to the hidden forces shaping today's learning environment. Whether it's shifting workplace norms, evolving student expectations, or technological disruptions, understanding these invisible elements is key to crafting dynamic, responsive, and effective teaching strategies

The Invisible Influences in Teaching Business Communication: Uncovering Hidden Forces

In the realm of higher education, teaching business communication at the college level involves navigating a complex landscape of unseen forces and indirect influences. These hidden factors shape student learning, engagement, and overall success in ways that may not be immediately apparent in the day-to-day classroom environment. However, their impact on how effectively students develop essential communication skills is significant.

By recognizing and addressing these invisible influences, educators can make more informed teaching decisions, improve student outcomes, and create a more dynamic, responsive classroom environment that better prepares students for the realities of modern business communication.

1. Recognizing Hidden Influences in Teaching Business Communication:

The landscape of business communication is constantly evolving, driven by a multitude of factors that may not always be directly addressed in traditional teaching materials. Recognizing these hidden influences is crucial for educators to stay ahead of the curve and provide relevant, effective instruction. One of the most significant unseen forces is the rapidly changing workplace communication norms. The rise of remote work, collaborative digital tools, and shifting workplace hierarchies have transformed how businesses communicate. For instance, the growing reliance on virtual meetings and team-based communication platforms like Slack or Microsoft Teams has fundamentally altered how teams collaborate across distances. This shift necessitates a reevaluation of what skills students need to succeed in future business communication environments.

Cultural and social shifts among students also play a crucial role in shaping communication styles and preferences. Today's students, particularly those from Generation Z, are influenced by broader social dynamics that emphasize values such as authenticity, transparency, and inclusivity. This trend extends to communication styles, with many younger professionals preferring more direct, less hierarchical forms of interaction. Acknowledging these cultural shifts can help instructors design assignments and class activities that resonate with students and prepare them for modern workplace communication expectations.

Technological disruptions in both education and business communication are another invisible force shaping how students learn and communicate. AI-powered writing assistants, chatbots, and automated email tools are becoming commonplace in professional settings, yet they may not always be integrated into traditional business communication curricula. Understanding how these tools influence communication in the workplace is crucial for educators to help students navigate the balance between relying on technology and honing their own communication skills.

Institutional and regulatory factors, such as changes in educational policy or shifts in institutional priorities, can indirectly influence how business communication courses are taught. For instance, the growing emphasis on outcomes-based education has led many institutions to revamp their curriculum design processes. These unseen forces may lead to shifts in course structure, learning objectives, and how student success is measured, requiring educators to align their teaching strategies with broader educational goals.

2. The Power of Recognizing Unseen Forces:

Understanding and leveraging these hidden influences can significantly enhance the effectiveness of business communication instruction. By anticipating changes in workplace communication norms, educators can better prepare students for the future of work. This might involve emphasizing skills like clear written communication for emails, concise virtual presentation techniques, or effective management of remote teams.

Tailoring teaching methods to align with cultural dynamics can lead to more effective engagement and learning outcomes. For example, incorporating discussions on diversity, equity, and inclusion (DEI) in business communication or creating opportunities for collaborative learning can resonate with students' values and increase their engagement with the material. A study by the National Association of Colleges and Employers found that 79% of Gen Z job seekers consider an employer's commitment to diversity and inclusion when deciding where to work, underscoring the importance of addressing these themes in business communication courses.

Leveraging technology to enhance learning can also yield significant benefits. Integrating communication technologies like video conferencing or collaborative document editing into classroom assignments can simulate real-world business scenarios. Additionally, teaching students how to critically evaluate the use of AI tools for communication, such as knowing when to rely on a grammar checker versus their own judgment, can set them up for success in an increasingly tech-driven workplace.

Aligning with institutional priorities ensures that business communication courses remain relevant and valuable within the larger educational framework. For instance, if an institution emphasizes skills-based learning, educators can design assignments that focus on real-world applications, such as mock presentations or client communications. This alignment not only enhances student learning but also demonstrates the course's value to administrators and stakeholders.

3. How to Identify and Leverage Unseen Forces in Teaching Business Communication:

To effectively identify and leverage these hidden influences, educators can employ several strategies. Staying attuned to industry trends is crucial. This can involve attending industry conferences, reading business journals, and engaging with professional networks to gain insights into evolving communication practices. The World Economic Forum's Future of Jobs Report, for instance, consistently highlights the growing importance of digital and emotional intelligence skills in the workplace, providing valuable guidance for curriculum development.

Engaging in cross-disciplinary learning can also yield valuable insights. Understanding how fields like technology, psychology, or sociology influence communication dynamics can help educators design more comprehensive and insightful lessons. For example, insights from behavioral economics on decision-making processes can inform lessons on persuasive communication techniques.

Monitoring student preferences and behaviors provides a direct window into the evolving communication landscape. Surveys, class discussions, and informal feedback can reveal valuable information about how students perceive communication in a business context and what skills they believe are most important for their future careers. A study by the National Association of Colleges and Employers found that verbal communication skills are consistently ranked as the most important attribute by employers, highlighting the need to focus on these skills in business communication courses.

Consulting with industry experts can provide invaluable insights into the hidden forces shaping business communication. Guest lectures, partnerships with businesses, or informal conversations with industry professionals can reveal emerging trends and expectations that may not yet be widely recognized. For instance, a 2023 LinkedIn Global Talent Trends report highlighted the growing importance of adaptability and resilience in the workplace, skills that are closely tied to effective communication.

4. Putting It Into Practice:

Translating these insights into effective teaching practices is the final step in leveraging unseen forces in business communication education. Adapting assignments to reflect real-world changes is crucial. For example, creating projects that require students to craft emails or presentations using the latest collaboration tools or address real-world business challenges, such as managing virtual teams, can prepare students for the demands of the modern workplace.

In a business communication course, students hone their skills by delivering presentations that incorporate real-world business challenges and the latest collaboration tools, equipping them for the demands of today’s dynamic workplace.

Creating opportunities for reflective learning can deepen students' understanding of how hidden forces influence their own communication practices. Assignments that ask students to compare traditional business communication formats with modern equivalents, or to analyze the effectiveness of different communication strategies in various cultural contexts, can foster critical thinking about the factors shaping communication in today's business environment.
Incorporating regular feedback loops between students, educators, and industry professionals can ensure that course content remains relevant and responsive to changing needs. This might involve regular course evaluations, industry advisory boards, or alumni surveys to gather insights on emerging trends and skills gaps.

Embracing the Invisible: Shaping the Future of Business Communication Education

The landscape of business communication is shaped by a myriad of unseen forces and indirect influences, from changing workplace norms to evolving student preferences and technological advancements. By recognizing and responding to these hidden factors, educators can create more dynamic, relevant, and effective business communication courses that truly prepare students for long-term success in the modern business world.

The ability to uncover and leverage these invisible influences enables educators to make more informed decisions, foster greater student engagement, and ultimately enhance the learning experience. Whether it's staying attuned to technological advancements, understanding cultural dynamics, or aligning with institutional goals, the key lies in remaining flexible, curious, and responsive to the ever-changing landscape of business communication.As we move forward, the challenge for educators will be to continually adapt their teaching strategies to address these unseen forces, ensuring that business communication education remains at the forefront of preparing students for the complexities and opportunities of the modern workplace. By embracing this challenge, we can create a new generation of business communicators who are not only skilled in traditional practices but also adept at navigating the invisible currents that shape our professional interactions.

How Business Communication Today Helps Instructors Navigate Hidden Influences in Business Communication

Business Communication Today is an essential resource for business communication instructors, especially when considering the insights from The Invisible Influences in Teaching Business Communication: Uncovering Hidden Forces. This textbook equips educators with the tools to address the often-unseen factors that shape student learning, engagement, and communication effectiveness in the modern workplace.

The article highlights the importance of recognizing hidden influences—such as shifting workplace norms, evolving student expectations, and technological advancements—that impact how students develop business communication skills. Business Communication Today directly responds to these challenges by incorporating real-world case studies, workplace-relevant activities, and the latest digital communication tools, ensuring that students are well-prepared for today’s dynamic business environments.

For example, as remote work and virtual collaboration become standard, effective business communication now requires skills beyond traditional frameworks. The textbook emphasizes virtual presentation strategies, digital collaboration techniques, and professional email communication, ensuring students can confidently navigate hybrid and remote workplaces.

Additionally, Business Communication Today acknowledges the cultural shifts among Generation Z students, who prioritize transparency, authenticity, and inclusivity in professional interactions. The textbook includes assignments and discussions that encourage students to develop communication strategies that align with these values, making them more effective in diverse and rapidly evolving business environments.

Finally, the book’s robust instructor support, including customizable digital learning tools and adaptive assessments, allows educators to tailor lessons to meet institutional goals and student needs. By addressing these hidden influences, Business Communication Today helps instructors create a responsive, inclusive, and effective learning experience that prepares students for the real-world challenges of business communication.

January 15, 2026

The Multi-Audience Problem: Why “Cereal for Dinner” Became a Crisis Communication Case Study

Image symbolizing a disconnect between executive messaging and consumer sentiment during an inflationary cost-of-living crisis.

This representative image visualizes the communication disconnect between corporate and consumer perspectives in the Kellogg's case. Images are illustrative and do not depict actual persons mentioned in this case study.

In early 2024, WK Kellogg Co—custodian of one of the most recognizable food brands in the world—found itself engulfed in backlash after comments made by CEO Gary Pilnick during a televised interview. The intent was clear: reassure investors by highlighting the company’s value proposition during a period of inflation. The result was the opposite.

The message landed—but not the way leadership expected.

The Interview That Sparked the Backlash

Pilnick appeared on CNBC’s Squawk on the Street to discuss company performance amid rising grocery prices. As the interviewer raised concerns about household food affordability, Pilnick pivoted to a familiar marketing narrative: cereal as a cost-effective option.

“The cereal category has always been quite affordable,” he explained, describing cereal as “a great destination when consumers are under pressure.”

He then introduced a specific campaign idea—suggesting that families consider “cereal for dinner” as a way to manage costs.

When the host pressed gently—asking whether that message might land poorly with families struggling to afford nutritious meals—Pilnick doubled down, insisting that the idea was “landing really well with the consumer.”

It wasn’t.

Within hours, short clips of the exchange spread across TikTok, X, and Instagram. The reaction was swift and harsh. Critics framed the comment as emblematic of corporate indifference: a highly compensated CEO advising families facing “heat-or-eat” decisions to lower their expectations rather than addressing structural affordability.

What had been positioned as practical advice was received as condescension.

What Went Wrong—and Why It Was Predictable

This was not a verbal slip or media ambush. It was a systemic communication failure, rooted in misaligned audience awareness and emotional context.

Audience Misalignment

Pilnick spoke as though his primary—and only—audience was Wall Street analysts. In reality, televised interviews in the social media era have simultaneous audiences:

Investors evaluating margins and growth
Consumers interpreting values and intent
Employees watching how leadership speaks about customers

The message was optimized for the first group and alienated the other two.

The Say–Do Gap

For decades, Kellogg’s branding emphasized family wellness, nourishment, and care. The suggestion that families simply downgrade dinner expectations created a visible gap between brand narrative and executive rhetoric—a credibility fracture audiences detect instantly.

Emotional Intelligence Failure

Technically, Pilnick’s cost-per-serving logic was accurate. Communicatively, it failed. In high-stress economic conditions, people listen less for arithmetic and more for respect, empathy, and acknowledgment of hardship.

The inferred message—not the literal one—dominated public reaction: “We see your struggle, and our solution is for you to accept less.”

The Aftermath

The company was forced into reactive mode. Calls for boycotts circulated. Commentary framed the moment as emblematic of corporate “greedflation.” WK Kellogg Co issued clarifications, but the reputational damage had already occurred.

The lesson was clear—and costly:

In modern business communication, every operational statement is also a moral signal.

Where Business Communication Education Makes the Difference

This crisis was avoidable—not through silence or message avoidance, but through better professional judgment.

The principles that would have altered the outcome are foundational ones emphasized throughout Business Communication Today, 16th Edition:

The You Attitude: framing messages through the lived reality of the receiver
Audience Analysis: recognizing secondary and tertiary audiences in public communication
Ethical Communication: prioritizing dignity and respect over tactical persuasion
Context Awareness: understanding that social and economic climates shape interpretation

Had these principles guided the interview preparation, leadership could have shifted from telling consumers how to cope to showing how the company was acting responsibly—through price stability efforts, portion strategies, or community initiatives.

The strategy did not need to change. The message architecture did.

Using This Story as a Teachable Case

Use this story as a teachable case with your students. It works particularly well in units on audience analysis, executive communication, ethics, crisis response, and professional judgment.

Have students read the case first without discussion. Then pose the questions below.

Discussion Questions — with Model Answers

1. Why did a technically accurate statement trigger a public relations crisis?

Model Answer:
Because communication does not occur in a vacuum. In the context of inflation and widespread financial stress, the statement was interpreted emotionally rather than analytically. Accuracy without empathy can feel dismissive. The crisis emerged not from incorrect data, but from misjudged context.

2. Who were the key audiences for this message, and how did their needs differ?

Model Answer:
The primary audience was investors seeking reassurance about demand stability. The secondary audience was the general public, who wanted acknowledgment of hardship and respect. Pilnick failed by optimizing for the first audience while underestimating the reach and sensitivity of the second.

3. How did tone and phrasing shape public perception more than intent?

Model Answer:
Tone communicates values. The phrase “cereal for dinner” suggested sacrifice imposed on consumers rather than support offered by the company. Alternative phrasing could have emphasized what Kellogg’s was doing for families instead of what families should do for Kellogg’s.

4. How does social media amplification change the risks of executive interviews?

Model Answer:
Every live interview is now effectively a global broadcast. Short clips strip away nuance and magnify emotional impact. This raises the stakes for precision, empathy, and foresight. Executives must assume all messages are public, permanent, and remixable.

5. If you were advising the CEO, how would you have reframed the response?

Model Answer:
A stronger response would lead with empathy and shared concern, for example:

“We know families are under real pressure right now, and our responsibility is to make sure our products remain accessible without compromising quality, while we absorb costs where possible.”

This reframing centers the consumer, not the product.

January 9, 2026

Beyond Basic Bots: Kickfin’s AI Strategy Redefines Business Communication

AI Strategy n the fast-paced world of hospitality, the end of a long shift traditionally meant one more tedious task: tip distribution. Enter Kickfin, an Austin-based startup that's transforming this nightly ritual with a seamless digital solution. Their platform enables instant tip payments directly to employees' bank accounts, eliminating the safety risks of cash handling and the frustrations of delayed prepaid card systems.

But Kickfin's innovation extends beyond just digital payments. Under the leadership of VP of Operations Larisa Thomas, the company has embraced AI technology to solve another critical challenge in the hospitality industry: 24/7 customer support. Recognizing that restaurants often need assistance during unconventional hours, Kickfin implemented Forethought's GenAI-based support system to provide round-the-clock assistance without the operational complexity of staffing night shifts.

What makes Thomas's approach particularly noteworthy is her perspective on AI implementation. Rather than viewing it merely as a cost-cutting measure, she sees it as a pathway to service enhancement. The AI system doesn't just process more tickets faster – it handles customer interactions with consistent patience and professionalism, even in high-stress situations. This approach has led to thousands of successfully resolved support queries, with the system becoming more sophisticated over time.

Thomas's vision for AI in customer service challenges traditional metrics. Instead of focusing solely on quantitative measures like call volume, she emphasizes the importance of emotional intelligence and customer satisfaction. This holistic approach reflects a broader truth about technology in business: the goal isn't just to work faster, but to work better, creating more value for both employees and customers.

NOTE: This is an extract of the chapter-opening vignette that appears exclusively in Chapter 10 of Business Communication Today, 16th Edition, by Bovee and Thill (Pearson).

Business communication instructors and their students can step into the future of business communication with the new, groundbreaking 16th edition of Business Communication Today by Courtland Bovee and John Thill—where artificial intelligence meets time-tested principles. For the first time, artificial intelligence (AI) is seamlessly integrated into every chapter, making this the first business communication textbook on the market to offer comprehensive AI coverage.

Neuroscience Meets Business Communication Education

This text integrates research-based principles from neuroscience to enhance learning. This innovative approach aligns with how the brain learns, retains, and applies information, transforming how business communication is taught and mastered. Imagine students who don’t just memorize concepts but confidently apply them. With engagement soaring and retention deepening, your classroom is where communication skills are mastered for life. Give your students the neuroscience advantage. Join leading colleges and universities already seeing remarkable results with our neuroscience-based approach.

January 1, 2026

From Complex to Clear: A Data Expert’s Guide to Better Presentations

A Data Expert's Guide Cole Nussbaumer Knaflic

At the intersection of mathematics and business, Cole Nussbaumer Knaflic discovered her calling: helping people transform complex data into compelling stories. With credentials spanning applied mathematics and business administration, Knaflic honed her expertise through roles in banking, private equity, and Google's People Analytics team before founding Storytelling with Data, where she now teaches others the art of data presentation.

Throughout her career, Knaflic has observed a persistent challenge in business presentations: slides that fail to convey their intended message. Despite presenters having valuable insights to share, their points often get lost in a maze of excessive information and competing visual elements. The problem isn't just poor design – it's the fundamental disconnect between what presenters want to say and what their audiences actually understand.

Her solution is refreshingly straightforward: embrace simplicity and maintain unwavering focus. Each slide should serve a single, clear purpose, stripped down to its essential components. When presenting complex comparisons or temporal developments, Knaflic advocates for a methodical approach: using animation and narrative to build understanding piece by piece.

This step-by-step methodology transforms data presentation from an information dump into a guided journey. Rather than overwhelming audiences with multiple points simultaneously, presenters can lead them through a carefully constructed narrative path. It's an approach that recognizes a fundamental truth about human comprehension: people absorb information more effectively when it's presented in digestible segments rather than as a complete picture all at once.

In essence, Knaflic's philosophy suggests that the art of data presentation isn't about showing everything you know – it's about showing exactly what your audience needs to understand, one clear insight at a time.

NOTE: This is an extract of the chapter-opening vignette that appears exclusively in Chapter 17 of Business Communication Today, 16th Edition, by Bovee and Thill (Pearson).

Neuroscience Meets Business Communication Education

December 30, 2025

The Art of the Corporate Apology: Lessons from Apple’s iPad Ad Backlash

In an era where AI and technology increasingly intersect with creative expression, Apple's "Crush" commercial for the iPad Pro struck a particularly sensitive nerve. The visually arresting ad featured various symbols of artistic creation – from musical instruments to books – being systematically destroyed and compressed into an iPad, all while Sonny and Cher's "All I Ever Need Is You" provided an ironically cheerful soundtrack.

The backlash was swift and severe. Actor Hugh Grant led a chorus of criticism, with creators across various disciplines viewing the ad as tone-deaf at best and hostile at worst. The timing couldn't have been more unfortunate, coinciding with widespread anxiety about AI's impact on creative industries. For a company long celebrated as a champion of creators, the message landed like a betrayal.

However, what emerged as the most instructive aspect of this incident was Apple's response. Tor Myhren, the company's vice president of marketing communications, delivered a masterclass in corporate apology. Instead of defending the ad or suggesting critics had misunderstood its message, he acknowledged the misstep directly: "We missed the mark with this video, and we're sorry." His response reinforced Apple's commitment to supporting creators while taking full responsibility for the miscalculation.

The incident serves as a compelling case study in both marketing missteps and effective crisis management. In an age where companies must navigate increasingly complex cultural conversations about technology and creativity, Apple's experience demonstrates that sometimes the most powerful response is also the simplest: a straightforward acknowledgment of error and a genuine apology.

NOTE: This is an extract of the chapter-opening vignette that appears exclusively in Chapter 16 of Business Communication Today, 16th Edition, by Bovee and Thill (Pearson).

Neuroscience Meets Business Communication Education

December 19, 2025

Airbnb's communication strategies offer insights for businesses to improve messaging and customer relationships.

Master Airbnb's Communication Strategies to Boost Business Success

In today's fast-paced, competitive marketplace, effective communication is the key to standing out and achieving success. Airbnb, a pioneer in the hospitality industry, has built a global community of travelers and hosts through its masterful communication strategies. This article delves into Airbnb's approach and provides actionable insights for businesses across all sectors seeking to enhance their messaging and customer relationships.

1. Humanizing the Brand: The Power of Authentic Storytelling

Airbnb's communication strategy is rooted in authentic storytelling. By sharing personal experiences from both hosts and guests, the platform creates a deep emotional connection with its audience. These real-life narratives go beyond generic marketing messages, showcasing the human element and fostering trust.
Key Takeaway: Replace impersonal marketing with authentic stories. Share customer success stories, employee testimonials, and behind-the-scenes glimpses into your company's journey to create a genuine connection with your audience.

2. Building a Thriving Community: Fostering Engagement

Airbnb understands the power of community. They actively engage with users through social media, respond promptly to feedback, and create a sense of belonging within their user base. This proactive approach transforms customers into brand advocates and fosters long-term loyalty.

Key Takeaway: Open communication channels are essential. Be responsive to comments, actively seek feedback through surveys and polls, and develop interactive content like contests and online communities to build a vibrant and engaged user base.

3. Consistent Messaging: Reinforcing Brand Identity

Consistency is key to building a strong brand. Airbnb maintains a cohesive voice and message across all communication platforms – website, app, social media, and even customer service interactions. This uniformity strengthens brand identity and instills trust in users.

Key Takeaway: Ensure your brand's voice, tone, and values are reflected consistently across all communication channels. This consistency creates a recognizable brand experience and fosters trust among your audience.

4. Visual Storytelling: Captivating the Imagination

Airbnb leverages high-quality visuals to effectively communicate its brand. Stunning images of unique properties and local experiences captivate potential customers and bring the Airbnb experience to life, inspiring travel and fostering a sense of wonder.

Key Takeaway: Invest in high-quality visuals that showcase your products, services, and brand story. Compelling imagery can significantly enhance your communication efforts and leave a lasting impression on your audience.

5. Building Trust: Embracing Transparency

Transparency is fundamental to Airbnb's business model. By providing detailed property descriptions, honest reviews, and clear pricing, the platform establishes trust with its users. This open communication builds credibility and reduces uncertainty, fostering a sense of security for both hosts and guests.

Key Takeaway: Prioritize transparency in all aspects of your communication. Be upfront about pricing, product details, company policies, and potential drawbacks. Clear and honest communication sets realistic expectations and builds trust over time.

6. Personalized Experiences: Valuing Individuality

Airbnb's personalized approach sets it apart from its competitors. Utilizing user data, the platform tailors recommendations and communication to individual preferences, making customers feel valued and understood. This personalized touch enhances customer satisfaction and fosters loyalty.

Key Takeaway: Utilize customer data ethically and effectively to personalize communications. Offer tailored recommendations, targeted content, and relevant offers based on individual needs and preferences.

Airbnb evolves communication with tech, embracing AI and platforms to engage audiences effectively.

7. Adapting to the Evolving Landscape: Staying Ahead of the Curve

Airbnb thrives on adaptation. The company constantly evolves its communication strategy, incorporating new technologies and platforms to reach its audience. From optimizing for mobile to leveraging AI-powered chatbots, Airbnb ensures it meets customers where they are.

Key Takeaway: Stay informed about emerging communication technologies and platforms. Be prepared to adapt your strategy and embrace new tools to reach your audience effectively across various channels.

8. Amplifying Authenticity: Leveraging User-Generated Content

Airbnb effectively integrates user-generated content into its communication strategy. By showcasing real reviews, photos, and experiences shared by users, the platform adds authenticity and builds trust. This approach fosters a sense of community and encourages user engagement.

Key Takeaway: Encourage and highlight user-generated content in your communication efforts. This not only provides social proof but also engages your community and creates a sense of ownership among users.

Elevating Your Business Communication for Lasting Success

Airbnb's success demonstrates the transformative power of effective business communication. By embracing authentic storytelling, fostering community engagement, maintaining consistent messaging, leveraging visual appeal, prioritizing transparency, personalizing interactions, adapting to changing channels, and utilizing user-generated content, businesses can create a powerful communication strategy that fosters strong customer relationships and drives long-term growth.

Actionable Tips for Your Business

Develop a content calendar to ensure consistent storytelling across channels

Implement a feedback system to encourage customer engagement and improve services

Conduct regular brand audits to ensure consistent messaging and visual identity

Utilize data analytics to personalize customer interactions and improve communication effectiveness

Stay up-to-date with the latest communication technologies and trends to stay ahead of the curve

By adopting and adapting these proven tactics, businesses can elevate their communication efforts, create lasting relationships with their audience, and achieve remarkable success.

Certainly. Here's a similar approach using Airbnb as the case study, targeted at college instructors of business communication:

Airbnb's Lessons for the Classroom: How Excellence in Business Communication Bridges Theory and Practice

As instructors, we're constantly seeking real-world examples to illustrate key principles in our field. Airbnb's remarkable success offers a compelling case study that aligns exceptionally well with core concepts in business communication. Here's how you can incorporate Airbnb's strategies into your curriculum:

1. Authentic Storytelling and Brand Humanization

Lesson Plan Idea: Have students analyze Airbnb's marketing campaigns and social media content. Compare early messaging to current strategies, discussing how they exemplify authentic storytelling and brand humanization.

Key Concept: Airbnb's growth from a startup to a global brand (valued at $47 billion in 2023) demonstrates the tangible results of effective storytelling and communication strategies.

2. Community Building and User Engagement

Class Activity: Examine Airbnb's social media interactions and community forums. Discuss how their communication style embodies principles of active listening, responsiveness, and community fostering.

Discussion Topic: How can Airbnb's community-building strategies be applied to other industries or traditional businesses?

3. Consistent Brand Messaging

Case Study: Analyze Airbnb's communication across various platforms (website, app, social media, customer service). Identify how they maintain a consistent voice and message.

Student Exercise: Develop a cross-platform communication plan for a fictional company, applying Airbnb's principles of consistency.

4. Visual Communication

Analysis Project: Have students evaluate Airbnb's use of visuals in their marketing and platform. How do these images contribute to the brand story and user experience?

Critical Thinking: Discuss the role of visual storytelling in modern digital communication.

5. Trust-Building Through Transparency

Research Assignment: Ask students to examine Airbnb's approach to reviews, pricing, and conflict resolution.

How does this transparency contribute to trust-building?

Group Project: Develop a transparency-focused communication strategy for a hypothetical service-based business, inspired by Airbnb's approach.

6. Personalization in Communication

Seminar Discussion: Explore how Airbnb uses data to personalize user experiences and communication. How might other industries adapt these personalization strategies?

Guest Speaker Idea: Invite a local tech entrepreneur to discuss how they've implemented personalized communication in their business.

7. Adapting to New Communication Channels

Case Study: Examine Airbnb's evolution from website-based to mobile-first communication. Analyze their integration of AI chatbots and other emerging technologies.

Student Project: Propose a communication strategy for Airbnb (or a similar company) to effectively leverage a new or emerging communication platform.

8. Leveraging User-Generated Content

Lesson Plan Idea: Analyze Airbnb's integration of user reviews, photos, and experiences into their marketing and platform. Discuss the benefits and potential challenges of this approach.

Group Activity: Develop a campaign that encourages and utilizes user-generated content for a fictional brand.

Use Airbnb to Teach Strategic Communication.

By integrating Airbnb's real-world examples into your course, you can bring textbook concepts to life, making them more relatable and memorable for students. This approach not only enhances understanding but also demonstrates the universal applicability of effective business communication principles across various industries.

Remember, the goal is to inspire students to view communication as a strategic tool for business success. Airbnb's journey from a small startup to a global hospitality giant provides a powerful narrative to achieve this objective.

We encourage you to adapt these ideas to fit your specific course needs and welcome any innovative approaches you develop using this case study.

Excellence in Business Communication: A Textbook Designed for Your Students’ Success

The article "Mastering Business Communication: Lessons from Airbnb's Success" highlights the importance of effective communication in building a thriving business. Excellence in Business Communication perfectly aligns with this message by providing students with the skills and knowledge needed to excel in today's fast-paced business environment.

This textbook emphasizes the following key principles that are also reflected in Airbnb's communication strategy:

Clear and concise writing: Excellence in Business Communication teaches students how to craft clear, concise, and engaging messages that resonate with their audience, just like Airbnb's effective use of storytelling.

Effective verbal and nonverbal communication: The textbook covers the importance of verbal and nonverbal cues in communication, mirroring Airbnb's focus on creating a sense of community and belonging through its communication channels.

Audience analysis and adaptation: Excellence in Business Communication stresses the need to understand and adapt to different audiences, a principle that Airbnb exemplifies through its personalized approach to customer communication.

Technology-enabled communication: The textbook explores the role of technology in business communication, reflecting Airbnb's use of emerging technologies to stay ahead of the curve.

By using Excellence in Business Communication as a learning resource, students can develop the skills and knowledge needed to create effective communication strategies that drive business success. As Airbnb's story demonstrates, mastering business communication is essential for building strong relationships, driving loyalty, and achieving long-term growth.

December 3, 2025

Future of Teaching Business Communication

Teaching business communication is shaped by both obvious elements and subtle influences beneath the surface.

Hidden Forces Shape Business Communication Teaching, Influencing Course Content and Methods

In the ever-evolving field of business communication, educators are influenced by a variety of factors, both visible and invisible. While some influences, such as course content or textbook choices, are immediately apparent, many unseen forces operate beneath the surface, shaping how instructors approach teaching. These indirect forces range from institutional culture to global industry trends, and they play a significant role in determining what and how students learn in business communication courses. Understanding these hidden factors can empower instructors to adapt their teaching practices and create more effective, engaging learning environments.

1. Institutional Culture and Policies

The ethos and values of an educational institution often dictate how business communication is taught. Policies related to grading, classroom behavior, and attendance influence instructors' teaching methods and students' learning experiences. For example, institutions that prioritize experiential learning may encourage more project-based assignments, while more traditional institutions might emphasize lectures and exams.

2. Technological Advancements

As new technologies emerge, they reshape communication practices in the business world and, consequently, what is taught in classrooms. Instructors must stay up-to-date with the latest tools, such as AI-driven communication platforms or collaborative tools like Slack and Zoom. These technological shifts push educators to teach not just theory but practical skills students will need in a rapidly changing digital landscape.

3. Industry Trends

Global shifts in business practices—such as the rise of remote work, corporate social responsibility, or data-driven decision-making—exert a direct influence on the skills and knowledge business communication students need. Instructors must adapt their curriculum to reflect the latest trends, ensuring that students are well-prepared to meet industry demands. This often requires rethinking course materials and embracing emerging topics like sustainability communication or crisis management.

4. Student Expectations and Preferences

Modern students, particularly Gen Z, prefer interactive, digital, and fast-paced learning environments. They expect real-world applications of knowledge, multimedia content, and hands-on experiences that reflect their digital native backgrounds. To meet these expectations, instructors must incorporate technologies like video content, gamification, and peer collaboration into their lessons to maintain engagement and relevance.

5. Accreditation Standards

Accreditation bodies often impose strict standards on business programs, indirectly influencing the teaching of communication skills. These standards may dictate learning outcomes, competencies, and assessment methods, which instructors must align with to ensure program quality and accreditation compliance. This can result in a balancing act between meeting external requirements and maintaining instructional creativity.

6. Socioeconomic Factors

Students come from diverse socioeconomic backgrounds, and this often affects how they approach their education. Those who are balancing work and studies may prefer online or flexible learning models, while others may struggle with access to resources like textbooks or software. Instructors must consider these dynamics and create inclusive environments that accommodate varying levels of access and engagement.

the Future of Teaching Business Communication

Diverse classrooms demand cultural competence, adapting to varied communication styles for effective cross-cultural teaching.

7. Cultural Diversity

Increasing diversity in classrooms requires instructors to be sensitive to different communication styles, norms, and cultural expectations. Multicultural classrooms provide an opportunity to teach cross-cultural communication but also require careful navigation to avoid misunderstandings or miscommunication. Educators must be culturally competent and flexible, adapting their approach to meet the needs of a diverse student body.

8. Corporate Partnerships and Sponsorships

Collaboration between educational institutions and corporations can shape what is taught in business communication courses. For example, a partnership with a tech company may lead to an emphasis on digital communication tools, while a financial institution's involvement might steer focus toward corporate communication and investor relations. While these partnerships can provide valuable real-world insights, they can also influence the direction of the curriculum in subtle ways.

9. Social Media and Communication Platforms

The rise of platforms like LinkedIn, Instagram, and TikTok has revolutionized the way businesses and professionals communicate. As a result, instructors must teach students how to navigate these platforms effectively, from personal branding to professional networking. Social media also influences teaching methods, as educators incorporate digital platforms into their lessons to help students develop practical communication skills.

10. Unconscious Bias and Instructor Beliefs

Every instructor brings their own experiences, beliefs, and biases into the classroom, often unconsciously shaping their teaching approach. These biases can affect how instructors assess students, how they prioritize content, and how they engage with certain topics. Being aware of these biases and actively working to mitigate them can create a more equitable and inclusive learning environment for all students.

11. Governmental and Educational Policies

Broader policy decisions, such as education funding, curriculum mandates, and federal regulations, can have a significant impact on teaching business communication. For instance, reduced funding may lead to larger class sizes, limiting the opportunities for personalized feedback. Similarly, new educational initiatives may require instructors to integrate specific competencies or technologies into their courses.

12. Crisis Events, Such as Pandemics and Economic Shifts

Global crises like the COVID-19 pandemic or economic recessions often disrupt traditional ways of teaching and practicing business communication. These events force instructors to pivot quickly, adapting their curriculum to address remote communication, crisis management, and digital-first strategies. In turn, students gain exposure to real-world problem-solving in uncertain environments, enhancing their preparedness for the workforce.

13. Peer and Industry Networks

Instructors are influenced by their professional networks, including colleagues, academic associations, and industry experts. These networks serve as a source of inspiration and best practices, helping instructors stay current on the latest trends in business communication. Sharing insights and experiences with peers can lead to the adoption of new teaching methods or tools that improve student outcomes.

14. Hidden Curricula

Beyond the formal curriculum, students absorb implicit lessons about communication norms, professional etiquette, and power dynamics. This "hidden curriculum" can shape their understanding of the business world and influence their communication skills. For example, an instructor's leadership style may teach students more about workplace hierarchy and collaboration than the explicit lesson itself.

15. Algorithmic and Data-Driven Teaching Tools

The rise of AI-powered learning platforms and data analytics has introduced new ways to assess student performance and tailor instruction. These tools can help instructors identify gaps in student knowledge, personalize feedback, and optimize lesson plans based on real-time data. However, the reliance on algorithmic tools also raises questions about equity, privacy, and the balance between human judgment and automated decision-making.

Key Takeaways

The teaching of business communication is shaped by a complex web of unseen forces and indirect influences. From institutional culture to technological advancements, these factors operate behind the scenes, influencing how instructors approach their work and how students engage with the material. By recognizing and understanding these hidden influences, educators can adapt their teaching strategies to create more effective, inclusive, and relevant learning experiences. As business communication continues to evolve, so too must the methods and approaches used to teach it, ensuring that students are prepared for the dynamic challenges of the modern business world.

Why Excellence in Business Communication Is the Ideal Text for Business Communication Instructors

Excellence in Business Communication stands out as the ideal text for instructors because it aligns with the unseen forces shaping modern business communication instruction. This textbook addresses the evolving needs of students and the business landscape by integrating the latest industry trends, such as digital communication, social media, and global collaboration. It provides practical tools that prepare students for the real-world challenges they will face, reflecting the technological advancements that instructors must incorporate into their teaching.

Excellence in Business Communication offers a flexible, adaptable curriculum that allows instructors to meet diverse student expectations and preferences. The text is rich with multimedia content and hands-on exercises, which cater to the interactive, fast-paced learning styles preferred by today’s students. This responsiveness to modern teaching challenges makes it ideal for multicultural classrooms, helping instructors navigate cultural diversity and unconscious biases that can affect learning outcomes.

The textbook’s emphasis on practical application is also aligned with the accreditation standards and institutional policies that shape course design. It ensures that students not only grasp key communication concepts but can also apply them effectively in real-world business settings.

Its focus on crisis communication and digital transformation reflects the need to adapt to crisis events and industry trends, ensuring that students are equipped to handle unpredictable situations in the business world. In short, Excellence in Business Communication is an invaluable resource for instructors seeking to create relevant, engaging, and impactful learning experiences.

December 2, 2025

A mischievous cat makes a daring escape from a fishmonger’s shop, clutching its prize—a fresh fish gleaming in its jaws. This playful scene captures the potential of AI-generated imagery, blending creativity and realism seamlessly to tell unexpected visual stories.

AI-powered image generation continues to advance, offering cutting-edge tools that transform creative processes across industries. Business communication specialists can now leverage these platforms for various tasks, including content creation and business communication instruction. Some offer their services for free. Below are key developments and innovative tools shaping the current landscape.

Key AI Image Generators

1. DALL-E 3: This version boasts enhanced photorealism and superior text interpretation, integrated into Microsoft’s Designer and Bing Image Creator. It’s ideal for crafting precise visuals that enhance business communication instruction, from presentation graphics to product illustrations.

2. Ideogram: This tool excels in generating both visuals and text-rich images. With its Magic Prompt feature, users can optimize input prompts, making it highly effective for educational settings, such as developing infographics and instructional materials.

3. Craiyon: Known for accessibility, Craiyon offers a free platform that allows quick visual prototyping. It can be a valuable resource for educators looking to create visual aids for classroom activities or business communication instruction sessions【10†source】.

4. Canva AI: Canva’s AI features facilitate the creation of branded communications. Its templates and image-generation tools streamline content development, making it a go-to for instructors managing social media pages or newsletters【7†source】.

5. Runway AI: Specializing in video creation, Runway AI empowers business communication professionals to produce polished instructional videos and video presentations, essential for e-learning and digital communication strategies【9†source】.

6. Imagine Art: Focused on creative output, Imagine Art enables users to produce diverse imagery for unique marketing campaigns and instructional presentations, supporting both corporate and educational environments【9†source】.

How AI Image Generators Can Be Used in Business Communication

• Visual Storytelling for Instruction: AI-generated images enhance the delivery of complex topics in business communication instruction by providing visual support that aids comprehension.

• Customized Marketing Campaigns: With tools like Canva AI and DALL-E 3, professionals can develop personalized visuals aligned with brand narratives or seasonal themes.

• Content Development and Social Media: These platforms streamline the creation of blog graphics, infographics, and social media visuals, ensuring a cohesive content strategy.

• Training and Educational Materials: Runway AI and Canva AI are instrumental in producing e-learning modules, instructional videos, and interactive presentations for business communication instruction.

• Rapid Prototyping and Brainstorming Sessions: Ideogram and Craiyon support idea visualization, making them useful in workshops, meetings, and educational settings for concept illustration and mockups.

AI image generation tools offer immense potential for enhancing business communication instruction and engaging with diverse audiences. As the technology evolves, these platforms empower professionals to blend creativity with efficiency, ensuring impactful communication across all channels. By integrating these tools into their work, instructors and communication specialists can create visually compelling and effective educational materials tailored to their audience’s needs.

How Excellence in Business Communication Prepares Students for the Age of AI Image Generation

Excellence in Business Communication is an ideal textbook for integrating AI image generation into business communication courses due to its focus on practical skills, emerging trends, and real-world application. This text emphasizes how digital tools enhance communication, aligning perfectly with the use of AI-generated visuals in professional and educational settings. As businesses increasingly adopt AI technologies for content creation, this book ensures students are well-prepared to navigate these innovations.

AI image generators, like DALL-E 3, Canva AI, and Runway AI, offer new ways to create engaging presentations, marketing content, and instructional materials. Excellence in Business Communication encourages students to explore multimodal communication strategies, including visual and digital literacy, fostering the skills necessary to integrate these tools effectively.

The textbook's focus on ethics and responsible communication aligns with discussions on copyright and AI usage, critical issues as students learn to generate and use AI-based content. Through activities that simulate real-world scenarios, the book encourages students to apply AI tools creatively while maintaining professionalism.

By using this text alongside AI generators, students develop both technical proficiency and communication strategies essential in today’s AI-driven environment, ensuring they stay competitive and adaptive in evolving business environments.

November 27, 2025

Instructors must adopt innovative, interactive methods to engage and prepare students effectively.

The field of business communication is constantly evolving, and instructors must keep pace to ensure their teaching remains effective and relevant. While traditional methods may have served well in the past, they often fall short in engaging today's learners and preparing them for the complexities of modern business communication. To stay ahead of the curve, instructors need to unlearn outdated practices and embrace fresh, interactive approaches that foster both engagement and practical skills.

Moving Beyond Traditional Lectures

One of the biggest shifts instructors can make is to move away from the traditional lecture format. While lectures can provide valuable information, they often fail to actively engage students. Instead, instructors can adopt a range of active learning techniques that encourage participation and critical thinking.

Group Discussions: Facilitate dynamic conversations by posing thought-provoking questions and encouraging students to share their perspectives and ideas. This fosters collaboration and helps students develop their communication and critical thinking skills.

Case Studies: Present real-world scenarios that require students to analyze situations, identify challenges, and propose solutions. This provides a practical application of theoretical concepts and helps students understand the complexities of business communication in a real-world context.

Problem-Solving Activities: Introduce group exercises that require students to work together to find creative solutions to business communication problems. These activities encourage teamwork, innovation, and the application of communication principles in a collaborative environment.

Embracing the Dynamic Landscape of Business Communication

The modern business world is dynamic and constantly evolving. To stay relevant, instructors must ensure their course content reflects the latest trends and practices. This requires moving beyond static, repeated material and embracing new approaches.

Incorporating Up-to-Date Case Studies: Regularly update course material with contemporary case studies that demonstrate how businesses are using communication strategies effectively. These can be drawn from news articles, industry reports, or even student-generated case studies based on their personal experiences.

Highlighting Current Events: Integrate current events into the curriculum, discussing how communication strategies are used in the news, social media, and the broader business environment. This helps students connect theoretical concepts to real-world applications and develop their ability to analyze communication in different contexts.

Leveraging Industry Trends: Explore emerging trends in business communication, such as digital marketing, social media, and virtual communication. This provides students with a contemporary perspective on the field and prepares them for the communication challenges they will face in their professional careers.

Beyond Theory: Bridging the Gap to Practical Application

Business communication should go beyond theory and equip students with the skills they need to excel in the real world. Instructors can bridge this gap by integrating practical applications into their courses.

Real-World Case Studies and Simulations: Utilize case studies and simulations that replicate real-world business scenarios. These can be found in textbooks like Excellence in Business Communication, which offers a range of interactive simulations that challenge students to apply theoretical knowledge in practical settings.

Integrating Digital Communication Platforms: Incorporate platforms like Slack, Microsoft Teams, or Zoom into the curriculum. This provides students with hands-on experience using the tools that are commonplace in today’s business environment, equipping them to effectively navigate digital communication channels.

Cultivating Teamwork and Collaborative Learning

Business communication is rarely a solo endeavor. Modern workplaces emphasize teamwork and collaboration, requiring individuals to communicate effectively within teams to achieve shared goals. Instructors can foster these skills in the classroom through a variety of approaches.

Effective teamwork and collaboration are essential for modern business communication.

Collaborative Projects: Encourage teamwork by assigning projects that require students to work together to achieve a common goal. This allows students to develop their interpersonal communication skills, negotiation abilities, and conflict resolution skills, all crucial for effective team collaboration.

Peer Feedback and Coaching: Encourage students to provide constructive feedback to each other on their written work, presentations, and other communication tasks. This helps them develop their analytical and communication skills while receiving valuable input from their peers.

Updating Assessment and Feedback Methods

Effective assessment and feedback are essential for student growth and development. Instructors can enhance their evaluation practices by moving beyond outdated rubrics and feedback methods.

Detailed and Up-to-Date Rubrics: Provide clear and detailed rubrics that outline the specific criteria for each assignment. This ensures students understand the expectations and can work towards meeting them effectively.

Personalized and Timely Feedback: Offer individualized feedback that is timely, constructive, and tailored to each student’s strengths and weaknesses. This helps students identify areas for improvement and develop their communication skills more effectively.

Leveraging Technology for Enhanced Learning

Technology plays a crucial role in today’s business communication landscape. Instructors can effectively leverage technology in the classroom to enhance engagement and learning outcomes.

Pearson's MyLab for Business Communication: Utilize online resources like MyLab to supplement textbook content and provide interactive learning experiences. This platform offers dynamic study modules, chapter warm-ups, case studies, and writing assignments that engage students and offer real-time data on student performance.

Unlocking Learning Breakthroughs: How MyLab Transforms Business Communication Instruction

Business communication students are experiencing a new era of learning with the powerful combination of an eText and the interactive MyLab platform. Instructors are discovering a robust approach that accelerates learning, engages students, and provides valuable insights into student progress. This innovative system offers a seamless way to tailor courses, identify struggling learners, and foster lasting comprehension, all while enhancing the learning experience for students.

MyLab: A Powerful Tool for Instructors and Students Alike

MyLab empowers instructors to easily tailor their courses to fit their specific needs. With access to real-time data on student performance, instructors can quickly identify struggling learners and adjust their teaching strategies accordingly. This personalized approach ensures that every student receives the support they need to succeed.

Beyond the Textbook: Interactive Learning at its Best

MyLab goes beyond traditional textbooks, offering a rich array of interactive features that engage students and accelerate learning. These features include:

Simulations: MyLab's simulations place students in realistic business scenarios, prompting them to make critical decisions and navigate complex communication challenges. These immersive experiences translate theoretical concepts into practical application, fostering deeper understanding and confidence.

Dynamic Study Modules: This adaptive study tool identifies individual student needs and tailors learning experiences accordingly. By focusing on areas where students struggle, the Dynamic Study Modules ensure that every student receives personalized support, maximizing learning efficiency.

Chapter Warm-ups: These practice assessments encourage students to engage with key concepts before class, ensuring that they arrive prepared to participate in discussions and activities. Chapter Warm-ups also help students retain information more effectively, strengthening their comprehension.

Chapter Quizzes: These quizzes offer a quick and effective way to assess student understanding of key course concepts and textbook material. Immediate feedback allows students to identify areas where they need additional study and to track their progress.

Case Study Library: MyLab's expansive Case Study Library provides instructors with a flexible and growing collection of supplemental assignments, aligning with diverse courses across the business school. This rich resource ensures that students engage with a wide range of real-world examples, fostering critical thinking and problem-solving skills.

Personal Inventory Assessments: These self-assessment assignments encourage students to reflect on their own communication styles and experiences, connecting theoretical concepts to their personal lives. This personalized approach enhances student engagement and promotes a deeper understanding of the course material.

Writing Assignments: MyLab offers a comprehensive suite of writing assignments that allow instructors to assess students' critical thinking, communication skills, and ability to effectively convey complex information.

The Benefits of MyLab: A Win-Win for Everyone

MyLab empowers instructors to create engaging, effective, and personalized learning experiences, while providing students with the tools and support they need to excel. Here are just a few key benefits:

Enhanced Student Engagement: MyLab's interactive features and real-world scenarios captivate students, making learning more dynamic and engaging.

Improved Learning Outcomes: By providing personalized feedback and targeted learning experiences, MyLab helps students master key concepts and improve their overall understanding.

Increased Instructor Efficiency: MyLab streamlines the teaching process, providing instructors with valuable data, resources, and tools to enhance their teaching effectiveness.

Ready to Unlock Learning Breakthroughs in Your Business Communication Course? MyLab offers a powerful and effective approach to teaching business communication. By embracing the interactive features and personalized learning experiences offered by this innovative platform, instructors can empower students to succeed and unlock their full potential.

Revolutionizing Business Communication Education: How Business Communication Today Empowers Modern Learning

The field of business communication is evolving rapidly, and Business Communication Today, 16th Edition equips instructors with the tools and strategies needed to keep students engaged and prepared for the modern workplace. The textbook aligns with innovative teaching approaches that emphasize interaction, digital integration, and real-world application.

The book supports a shift away from passive lectures by encouraging active learning techniques such as group discussions, case studies, and problem-solving exercises. It highlights the importance of collaborative communication, urging students to engage in peer feedback and teamwork-based projects. This mirrors the idea that students learn best through hands-on experiences that simulate real business environments.

Understanding the dynamic nature of business communication, Business Communication Today integrates the latest industry trends and digital tools. It explores the role of digital platforms like Slack and Microsoft Teams, showing students how these tools enhance collaboration and productivity. This approach aligns with the recommendation to incorporate digital communication platforms into coursework, giving students practical experience with technologies they will use in their careers.

The book also bridges the gap between theory and practice with real-world case studies, simulations, and AI-assisted writing tools. These elements expose students to professional communication tasks, helping them develop the skills needed to navigate today’s fast-changing business landscape.

Collaboration is another key theme, reinforcing the idea that business success depends on teamwork. The book provides guidance on collaborative writing, effective digital communication, and optimizing feedback mechanisms to enhance learning outcomes.

By integrating these modern teaching strategies, Business Communication Today offers a powerful resource for instructors who want to create an engaging, relevant, and effective learning experience for their students.

November 25, 2025

The Invisible Influences in Teaching Business Communication: Uncovering Hidden Forces

1. Recognizing Hidden Influences in Teaching Business Communication:

2. The Power of Recognizing Unseen Forces:

3. How to Identify and Leverage Unseen Forces in Teaching Business Communication:

4. Putting It Into Practice:

Embracing the Invisible: Shaping the Future of Business Communication Education

How Business Communication Today Helps Instructors Navigate Hidden Influences in Business Communication

November 13, 2025

Methods of Teaching Business Communication

The Invisible Influences in Teaching Business Communication

The Multi-Audience Problem: Why “Cereal for Dinner” Became a Crisis Communication Case Study

Beyond Basic Bots: Kickfin’s AI Strategy Redefines Business Communication

From Complex to Clear: A Data Expert’s Guide to Better Presentations

The Art of the Corporate Apology: Lessons from Apple’s iPad Ad Backlash

Mastering Business Communication: Lessons from Airbnb’s Success

Unseen Forces Shaping the Future of Teaching Business Communication

How AI Image Generators Are Transforming Business Communication Instruction

How Business Communication Instructors Can Benefit from Unlearning Outdated Practices and Adopting New Ones

The Invisible Influences in Teaching Business Communication

Search This Site

Bovée & Thill Videos

Subscribe