Methods of Teaching Business Communication

“Greetings from Apple! Before I start finding a solution to your problem, I want to…” What?! You want to do something else before taking care of my problem? What kind of a helpdesk are you?

After several decades of user-friendly software development, I would have thought that software companies would have mastered the simple art of writing clear instructions. Not Microsoft, though—at least not when they explain how to download and install the
“Open XML File Format Converter for Mac 1.0”.

Perhaps I am too much of a rational mind, but I must confess
I am frequently confused by what I regard as inconsistent uses
of grammatical person and number in pronouns.

Legal copy never ceases to baffle me. What are those lawyers thinking when writing those texts that no one wants to read? Are they actually kidding themselves to the point of believing that they are communicating anything useful to their audience?

While viewing a LinkedIn ad that encourages users to “embed a presentation” on their profiles, I was struck by the conception of a presentation perpetuated by both the words and the illustration.

In a page layout, prominence suggests relative importance. Periodically, I am reminded of how not to apply prominence, as I try to save an Excel spreadsheet in so-called CSV format (comma-separated values) and I get this ineffective dialog box.

An online review of Trees, maps, and theorems in June 2009 by Tom Johnson serves to illustrate what is in my experience a widespread misconception about the nature of noise.

Just last week, as I was staying at a hotel near Washington, DC, it took me several days to notice a sign placed in the shower. I had to get down on my knees to be able to read what it said.

“Data help prevent crimes before they happen” said this ad by IBM, which I spotted at O’Hare airport in Chicago. Can you prevent anything after it happens? I didn’t think so.

As we were revising a set of financial slides designed for the audit committee of a client, Geneviève and I were struck at once by three shortcomings, so typical of the business communication we get to witness today.