Methods of Teaching Business Communication

In Hemispheres, the in-flight magazine of United Airlines, I recently spotted yet another perfect example of a visual lie, in an ad for United’s Economy Plus. The illustration represents as 45% an actual difference of 15% only—a threefold exaggeration.

Don’t you hate it when software applications pretend to read your mind and to know what it is that you want to do next—especially when they get it wrong?

Space is the essence of page layout—at all levels of the page, from the overall appearance all the way down to a single mark. I notice a typical issue of insufficient space with bulleted lists on presentation slides and with hyperlinks displayed on the same line on Web pages.

A reader asks about my feelings toward phrases such as “This paper will discuss” or “The
purpose of this document is to”. In a nutshell, I find nothing wrong with them (on the contrary)… at least, if they have the right focus, use the right verb form, and appear in the right place.

During a recent camel trek deep into the heart of the Sahara, I was eager to visualize the animal that had visited our bivouac at night and that our Tuareg guide had identified by its tracks as a fennec, so I turned to my Lonely Planet printouts for help. Alas, no pictures: text, text, and more text—even for how to tie your Tuareg turban!

While resistance to change is an intrinsic facet of human nature, it never ceases to amaze me when it is exhibited by individuals whose lofty purpose in life is precisely to be imaginative—able to think for themselves, challenge false beliefs, and come up with inventive, original, groundbreaking concepts or solutions. I am referring to engineers, scientists, and other researchers.

I am amazed at how many people draw incorrect conclusions by confusing absolute and relative values. One example is the recent survey of religious faith in Belgium published in Le Soir. A better visual representation would help.

Every picture tells a story, according to the saying (and a song by Rod Stewart). Does it, really? Certainly not on its own (or at least not unambiguously), but a few well-chosen words can help.

Since the same language can be spoken in several countries and conversely several languages spoken in the same country, I have never understood why Web designers would choose to use country flags as a way to represent languages visually.

A recent seminar announcement about “Service Design” reminded me of why consultant babble does not rhyme with effective communication: because of vagueness, neologisms, and hype. But perhaps I should give it a try in my own marketing? ;–)