"The numbers are staggering – marketers are investing heavily in visual content:
- 74% of marketers use visual assets in their social media marketing – Social Media Examiner
- 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council
- Video will account for 80% of all internet traffic by 2019 – Cisco
"How do you produce visual content and use it to catch your audience’s attention? Earlier this year, I conducted a webinar on the topic. Now, I share with you the 16 tips your content marketing team needs to try."
See the 16 tips by Kristin Twiford (photo, left) . . .
Looking for help with your next proposal?
Preparing a proposal is an important but often daunting task. From preparation, to design, to review, there are many stages to achieve a winning bid.
"Video content isn't the big scary monster a lot of digital marketers, internal comms experts and communicators of all kinds have convinced themselves it is," writes Jonathan English in a post at SkeletonProductions.com.
"Producing it is a lot like any other kind of content, just with its own peculiarities.
"This post will guide you through the corporate video production process step by step, with tips for every stage, so you can stop feeling scared and start feeling empowered and enthused."
Read the full article . . .
I expect a book on communication—which is what storytelling is—to teach me something new or remind me of truths I had better not forget. Rob Biesenbach’s Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results surpassed my expectations,…
"Companies are increasingly using phone interviews at the early stages of screening candidates, before inviting them on-site for in-person interviews. This is a way to efficiently screen through large candidate pools, as the average job has over 250 applicants. Moreover, the phone screen is typically conducted by recruiters, many of whom may be remote so the phone-screen is a good medium to tap into remote talent and reduce the recruiting overhead for the hiring manager."
Read the full post by Amy Elisa Jackson (photo, left) at Glass...
Texting customers, colleagues, clients, and others is mainstream business behavior. But with regular use, there can be abuse. Don’t text just because you can. Text because people want or need to hear from you, and make the messages convenient for…
Are you looking to understand what technical writing is and how you can become more proficient?
Technical writing continues to be a highly coveted skill in the professional workplace. Demand is expected to grow at 10% from 2014 to 2024. This is faster than the average for all occupations.
In this article we will show you an average day for a technical writer, how to improve your skills when writing complex documents, and why the field is quickly changing.
"In the this HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with communications expert and trainer, Eleanor Handley. They discuss Handley’s HOW Design Live topic: how to clearly, confidently and effectively communicate your ideas, whether to your boss, your team or your biggest audience ever. Bonus: this conversation takes a fun twist when Handley discusses how to tell the difference between British and Australian accents."
Image courtesy of Photography by BJWOK at FreeDigitalPhotos.net
Listen to the podcast . . .
Do you use the abbreviations i.e. and e.g. in your business writing? Do you use them interchangeably, or does each expression have its place? How would you define them if a child asked you what they meant? To think about…
“But, does it have the right tone?”
You’ve likely asked yourself this question, if not your colleagues or friends. And it’s not an easy one. Business writing is challenging not only to communicate the intention, but to communicate it in the right way.