Methods of Teaching Business Communication provides unique insights into how to teach your business communication or business writing course more easily and successfully.

16 Visual Storytelling Tips to Give Your Content Marketing a Boost

"The numbers are staggering – marketers are investing heavily in visual content:

  • 74% of marketers use visual assets in their social media marketing – Social Media Examiner
  • 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council
  • Video will account for 80% of all internet traffic by 2019 – Cisco

"How do you produce visual content and use it to catch your audience’s attention? Earlier this year, I conducted a webinar on the topic. Now, I share with you the 16 tips your content marketing team needs to try."

See the 16 tips by Kristin Twiford (photo, left) . . .

Video Production Made Simple: A Step-by-Step Guide

"Video content isn't the big scary monster a lot of digital marketers, internal comms experts and communicators of all kinds have convinced themselves it is," writes Jonathan English in a post at SkeletonProductions.com.

"Producing it is a lot like any other kind of content, just with its own peculiarities.

"This post will guide you through the corporate video production process step by step, with tips for every stage, so you can stop feeling scared and start feeling empowered and enthused."

Read the full article . . .

What Hiring Managers Want to Hear from Candidates in a Phone Interview

"Companies are increasingly using phone interviews at the early stages of screening candidates, before inviting them on-site for in-person interviews. This is a way to efficiently screen through large candidate pools, as the average job has over 250 applicants. Moreover, the phone screen is typically conducted by recruiters, many of whom may be remote so the phone-screen is a good medium to tap into remote talent and reduce the recruiting overhead for the hiring manager."

Read the full post by Amy Elisa Jackson (photo, left) at Glass...

Does This Really Need a Meeting?

Laura Forer presents an infographic on the topic.

View the infographic at MarketingProfs.com . . .

Research: We Drop People Who Give Us Critical Feedback

"Think about the people at work who are part of your network — the individuals who help you improve your performance or provide you with emotional support when you are going through a tough spell. If you’re like most people, the colleagues who come to mind are those you get along with and who have a good impression of you. But has anyone in your network actually given you tough feedback?," asks Francesca Gino (photo, left) in an article featured at HBR.org.

"Your likely answer is 'not many.' . . ."

Read the full article . . .

Stop Wasting Time When Adapting Across Cultures

"In the previous article we looked at the role that how you communicate plays in adapting to your intercultural context. Once you can see what to change, you can change it, right?"

"Actually, this depends on whether what you want to change can in fact be changed. The surest road to endless frustration is trying to change something that is not open to change. In contrast, the biggest lost opportunity is not trying to change something because you believe it is not possible to change it. So let’s examine which is which."

Read the full article by Sherwood Fleming (photo, left) . . .

Listen with Intercultural Ears and See with Intercultural Eyes

"Did you know that you listen with cultural ears and see with cultural eyes? What I mean by that is that how you interpret what is being said or written has been culturally conditioned. When listening and seeing you not only decipher the meaning of the words but you also interpret the tone of voice, body language and sentence form. I call those four elements — content, tone, body language, form — the dance of language. No matter what language is being used, you are always interpreting the dance from your own cultural point of view."

Read the full article by Sherwood Fleming . . .

The Best Career Advice from Barbara Corcoran, Tim Ferriss, and Other Successful People in 2017

"Business Insider has interviewed numerous successful people about their career experiences and insight. We boiled down the mountain of advice to a few standouts we found particularly interesting."

"Here's some of the best advice we heard this year: . . ."

Read the full article by Áine Cain (photo, left) . . .
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