"Video content isn't the big scary monster a lot of digital marketers, internal comms experts and communicators of all kinds have convinced themselves it is," writes Jonathan English in a post at SkeletonProductions.com.

"Producing it is a lot like any other kind of content, just with its own peculiarities.

"This post will guide you through the corporate video production process step by step, with tips for every stage, so you can stop feeling scared and start feeling empowered and enthused."